As such, he and his partner began to try initial letters until they landed on 'sumba' Pérez ultimately decided to spell it with the letter 'z' because he liked the fictional character Zorro when he was a child. ![]() Pérez initially wanted to call it "rumba", but this name was already taken for the Cuban musical genre and could create confusion. Though the word "Zumba" has several meanings in, e.g., Castilian and Latin-American Spanish, it is stated by Zumba Fitness, LLC to be a neologism that was expressly created as a brand name. In 2001, Pérez partnered with Alberto Perlman and Alberto Aghion to officially launch Zumba, and the trio released a series of fitness videos sold via infomercial. Pérez, an aerobics instructor, forgot to bring his regular music to his aerobics class however, he happened to have cassette tapes of Latin dance music ( salsa and merengue) and danced to them instead-which Pérez later taught as "Rumbacize." ![]() ![]() Zumba was created in the 1990s by dancer and choreographer Alberto "Beto" Pérez in Cali, Colombia.
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